ATELIER AURA
Client
Atelier Aura
YEAR
2014 - ON GOING
ROLE
Photographer SoMe Manager Graphic Designer
TEAM
Simon Kamali Atelier Aura
BACKGROUND
Atelier Aura is a Swedish artisanal, tailored avantgarde menswear label founded in 2014. By combining traditional and innovative techniques in sourcing, cutting and pattern making, their handmade creations carry an air of raw, timeless elegance.
CASE
I've have been with Atelier Aura from the very beginning, helping them build their brand, designing their logo and lookbooks, creating content for social media, and photographing each new collection to showcase their clothes and models. To capture the label’s “raw, timeless elegance,” some shoots took us to the dramatic landscapes of Iceland. Other times we stayed closer to home in Gothenburg, proving that elegance doesn’t always need glaciers. Although it does help.
TL;DR
I photographed unconventional clothes in unconventional places.
PHOTOGRAPHY
GRAPHIC DESIGN
ATELIER AURA
Client
Atelier Aura
YEAR
2014 - ON GOING
ROLE
Photographer SoMe Manager Graphic Designer
TEAM
Simon Kamali Atelier Aura
BACKGROUND
Atelier Aura is a Swedish artisanal, tailored avantgarde menswear label founded in 2014. By combining traditional and innovative techniques in sourcing, cutting and pattern making, their handmade creations carry an air of raw, timeless elegance.
CASE
I've have been with Atelier Aura from the very beginning, helping them build their brand, designing their logo and lookbooks, creating content for social media, and photographing each new collection to showcase their clothes and models. To capture the label’s “raw, timeless elegance,” some shoots took us to the dramatic landscapes of Iceland. Other times we stayed closer to home in Gothenburg, proving that elegance doesn’t always need glaciers. Although it does help.
TL;DR
I photographed unconventional clothes in unconventional places.
PHOTOGRAPHY
GRAPHIC DESIGN
ATELIER AURA
Client
Atelier Aura
YEAR
2014 - ON GOING
ROLE
Photographer SoMe Manager Graphic Designer
TEAM
Simon Kamali Atelier Aura
BACKGROUND
Atelier Aura is a Swedish artisanal, tailored avantgarde menswear label founded in 2014. By combining traditional and innovative techniques in sourcing, cutting and pattern making, their handmade creations carry an air of raw, timeless elegance.
CASE
I've have been with Atelier Aura from the very beginning, helping them build their brand, designing their logo and lookbooks, creating content for social media, and photographing each new collection to showcase their clothes and models. To capture the label’s “raw, timeless elegance,” some shoots took us to the dramatic landscapes of Iceland. Other times we stayed closer to home in Gothenburg, proving that elegance doesn’t always need glaciers. Although it does help.
TL;DR
I photographed unconventional clothes in unconventional places.
PHOTOGRAPHY
GRAPHIC DESIGN