HEALION
Client
Healion
YEAR
2024
ROLE
Project Lead Designer
TEAM
Simon Kamali Pontus Nydén Madeleine Svensson
BRIEF
Healion is a start up med-tech company in accociation with Chalmers Ventures. They work with a new device boosting cancer treatment through hyperthermia, which in layman’s terms mean: cook the cancer to death. The team behind Healion had no previous branding, and were happy if we just gave them “anything, really”. So we made a brand guideline with everything.
PROCESS
After our initial discussion with Healion we presented a stylescape based on the direction they want the company to head. Leading words being: Trustworthy, Cleanliness and Calm.
After Healion approved our concept we went ahead and put together a cohesive 34 page brand guideline covering Tone of Voice, Typography, Color, Styling, Logo, Icon and all the do’s and dont’s.
TL;DR
Med-tech company wanted branding, we made branding.
BRANDING
GRAPHIC DESIGN
HEALION
Client
Healion
YEAR
2024
ROLE
Project Lead Designer
TEAM
Simon Kamali Pontus Nydén Madeleine Svensson
BRIEF
Healion is a start up med-tech company in accociation with Chalmers Ventures. They work with a new device boosting cancer treatment through hyperthermia, which in layman’s terms mean: cook the cancer to death. The team behind Healion had no previous branding, and were happy if we just gave them “anything, really”. So we made a brand guideline with everything.
PROCESS
After our initial discussion with Healion we presented a stylescape based on the direction they want the company to head. Leading words being: Trustworthy, Cleanliness and Calm.
After Healion approved our concept we went ahead and put together a cohesive 34 page brand guideline covering Tone of Voice, Typography, Color, Styling, Logo, Icon and all the do’s and dont’s.
TL;DR
Med-tech company wanted branding, we made branding.
BRANDING
GRAPHIC DESIGN